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AI in Marketing

Imagine a marketing strategy that continuously improves itself — day and night, across millions of customer interactions.

Demystifying Local SEO: How to Get Your Business to Rank Higher

Local SEO helps businesses boost visibility in local search results, driving foot traffic and sales. Learn how to optimize your profile, rank higher in the map pack, and reach nearby customers!

Introduction to SEO: How to Drive Traffic and Boost Visibility

Learn how SEO can transform your online visibility. This guide covers key strategies—from keyword research to technical optimization—to drive organic traffic and boost your rankings effectively.

A Beginner's Guide to Website Accessibility

Website accessibility ensures everyone, regardless of ability, can engage with your content. Get started on impactful changes with J2.

Why Private Sharing Matters More Than Ever on Instagram

On Instagram, private 'sends' are now a top engagement metric. To tap into this, create shareable, emotion-driven posts and use CTAs that encourage sharing.

Typography Tips: Selecting a Font That Reflects Your Brand

Choosing the right font shapes how your brand is perceived. Discover expert tips on selecting fonts that reflect your brand’s personality, ensure readability, and create lasting connections.

Is Your Website Holding You Back? 5 Signs It's Time for a Redesign

Is your website underperforming? From high bounce rates to missing key features, it might be time for a redesign. Learn the five signs and how a refresh can boost user experience and conversions.

The Impact of High-Quality Video Production on Your Marketing Strategy

High-quality video production is no longer just a marketing trend—it’s a powerful tool that can elevate your brand, boost engagement, and drive conversions.

Effective B2B SEO Tools That Drive Traffic and Sales

Unlock the power of B2B SEO tools and strategies to grow your business. Find out how B2B SEO can optimize your marketing efforts.

Learning, Adapting, and Succeeding: My 12-Week Internship at J2

In just 12 weeks, my internship at J2 Marketing transformed me from a curious newcomer into a confident content creator!

Ten Reasons Community Building is Important for Your Brand

Creating a community around your brand can be transformative for your business. It goes beyond transactions to foster a sense of belonging among customers who share common values.

Benefits of Social Media Marketing For Your Small Business

In today's digital age, social media has become an essential tool for businesses of all sizes. For small businesses, in particular, social media marketing offers a unique opportunity.

The Relevance of QR Codes in Marketing in 2024

Are QR codes still useful in marketing in 2024? The answer is a resounding yes, and here's why.

Top 10 Content Creation Tips in Marketing

Good content helps maximize your marketing effectiveness, reach, and find your target audience. These ten essential tips will enhance your content creation strategy.

Brand Refresh vs Rebrand: Which is Best for You?

Understanding the distinction between a brand refresh and a complete rebrand is essential for determining which strategy is best suited for your business.

Unveiling Google's AI Overviews: Revolutionizing Search with the Gemini Model

In a world where information is at our fingertips, the way we search for and consume data is constantly evolving. On May 14, 2024, Google took a significant step forward by introducing AI Overviews.

Top Social Media Trends to Watch in 2024

Let's look at the top social media trends to watch this year, showing how to use these trends for business growth and the tools and technologies that can help.

Turning Likes into Leads: The Value of Emotional Intelligence in Organic Social Media Marketing

Organic social media isn’t dead. So, how can you make your brand stand out with the introduction of AI to the digital world and the overabundance of content shared daily?

From Canvas to Concept: How a Visit to the Raclin Murphy Art Museum Refueled Our Design Team’s Creativity

The Design Team took a creative break to seek inspiration from history and the future of art. The Raclin Murphy Museum of Art recently opened on Notre Dame’s campus.

The Rundown: Brook's Design Internship

During my internship at J2, I learned the value of collaboration, communication, and organization through diverse projects. Thank you, J2!

5 Essential Elements of a High-Converting Landing Page

Landing pages are a crucial aspect of any digital marketing strategy. They are designed to convert visitors into customers, subscribers, or leads. But what makes a landing page high-converting?

6 Tips for Writing Awesome Title Tags and Meta Descriptions

Improve your search engine ranking with proper title tags and meta descriptions. Tips on length, keywords, specificity, value proposition, human-focused writing, and testing.

Brand Consistency: Maintaining a Cohesive Image Across All Channels

In today's fast-paced digital landscape, maintaining a strong and recognizable brand is more important than ever.

Can You Ditch Your Agency For AI? Nope.

With AI’s data analysis, automation, and content creation prowess, some might wonder if it’s time to replace human-driven agencies with these intelligent systems.

Discovering the 12 Branding Archetypes: Unveiling the Secrets Behind Successful Brands

Brands are more than just products or services; they evoke emotions, create connections, and establish a unique position in the market.

How to use AI to write a Press Release

Even in our daily work, we have been using AI to perform and optimize certain tasks. Press releases are one of the areas we’ve found where CHatGPT is helping us optimize.

The Importance of Personalization in Marketing and How to Do It Effectively

Personalization in marketing is no longer just a nice-to-have; it's now a must-have. Personalization is key to successful marketing campaigns.

The Power of Personalization: Customizing Your Website for Better Engagement

In this blog post, we will explore the power of personalization and how it can help you improve your website engagement.

Understanding the 7 Ps of Marketing: Unlocking Success for Businesses

Effective marketing is crucial in driving growth and achieving success in business. To navigate this complex realm, it is essential to comprehend the fundamental functions of marketing.

Setting Up Color Spaces in DaVinci Resolve for Consistent Exports

Have you ever experienced frustration after color grading a video in DaVinci Resolve, when you find that the exported result is dull and doesn't resemble the vibrant colors you saw in the preview?

Changing a Component return for Different Pages - Next.js

If you’re programming a site with a highly stylized design it’s likely some of your components will need to change depending on what page the user navigates to.