AK Industries, Inc.

Summary

Building a Smarter Site for an Industry Leader

Web

Category:

Website

, UX/UI

, Web

Date:Jun 27, 2025

A robust website rebuild for a leading manufacturer of fiberglass and polyethylene products—complete with a dynamic product database and improved user experience.

Client

AK Industries, Inc.

Project Date

March 2025

Roles

Website Strategy, UX Design, Web Development, Product Architecture

Industry

Manufacturing / Industrial

Innovations

Searchable product database, responsive design, dynamic document management system

Opportunity

AK Industries needed more than a modernized website—they needed a fully responsive, intuitive platform to handle their extensive product catalog, part numbers, and technical documentation. Their previous site was difficult to update, hard to navigate, and didn’t support their growing needs.

Solution

We designed and built a clean, organized website that balances industrial functionality with a modern, accessible user experience. Central to the build was a custom product database that allows customers to easily search, filter, and download relevant documentation for thousands of SKUs. The new site positions AK Industries as a trusted and future-ready manufacturer while making life easier for distributors, engineers, and procurement teams.

We believe that great design doesn’t happen by assumption, it comes from aligning vision, goals, and user needs.

Our UX and strategy framework makes sure that the end result matches both the client’s goals and needs of their users. As a team, we have key checkpoints with our clients to help align these goals and expectations without surprises:

Discovery meeting to understand goals and challenges

Sitemap & Information Architecture to structure content with clarity

Low-Fidelity Prototype & Content Review to map functionality

Mood Board Presentation to lock in visual direction

High-Fidelity Prototype Review to fine-tune the final design

This process helped keep things moving, minimized surprises, and gave the client confidence at every step. Our goal is to ensure that collaboration with our clients is open, focused and built for results.

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Stats

Increased Web Traffic:

15%

(2025 Q1)

More